Black And Decker Coffee Maker

Keurig B100 might seem something special, it appears as a single coffee machine maintenance. But this is no ordinary car is one that has pushed the brand into what it is today.

This model is the coffee maker Keurig first be put in place and is able to capture a market share of the brand, and established himself as a major player in the coffee world. It is currently among the top three brandsOne segment to serve, and in relative terms, it ranks second after Senseo, but most of Tassimo.

And this is not for this guy is so easy when you know that when it was sold at retail, sold nearly $ 250! Normally, you should look for new market entrants, their market share declining to capture a very low price, but is entering a very high price.

At this stage, Senseo, less than one hundred dollars of retail and can get a trickle Filter-brewery under $ 50. So this unknown brand at a time of almost three times the market leader for sales, and five times more than ordinary beer. Well, when you think you know the brand of coffee drinkers, this is another, we should pay so much money for it? It 'very unlikely, is not it? What is the most important success factor that can gain market share despite the enormous obstacles?

This factor is quality. Coffee> Coffee Pods, Keurig is an innovation that not only different, but several notches better than that offered by the industry.

For example, paper coffee filters are the simplest are the brewers are together in a special sealed. The coffee can not be kept long in fact and in this way, no matter how well you keep it, lose some 'flavor. For Keurig, maintain well known in the so-called K-Cups, this is not just air-tight and kind of hotThe water through the cups is patented technology that support it, for better coffee.

Then, at a time when most single-cup machines with 10 or 20 tastes, B100 is armed with 50 varieties of coffee around, not only tea and chocolate. The fact is that it is a machine that produces very good quality drinking water, and you really felt the car and enjoy a drink, to understand it. Otherwise, there would be no such right to gain huge market share?